Bid Solicitation: BD-27-2222-TECCA-TECCA-134531

Header Information

Bid Number:

BD-27-2222-TECCA-TECCA-134531

Description:

RFP Enrollment and Marketing Support

Bid Opening Date:

11/13/2026 12:00:00 PM

Purchaser:

Gale Clark

Organization:

The Education Cooperative Connections Academy

Department:

TECCA - Massachusetts Connections Academy (MassCA) Commonwealth of Massachusetts Virtual

Location:

TECCA - MassCA/Central Office

Fiscal Year:

Type Code:

Allow Electronic Quote:

Yes

Alternate Id:

Required Date:

Available Date :

10/16/2026 02:30:47 PM

Info Contact:

Bid Type:

OPEN

Informal Bid Flag:

Purchase Method:

Open Market

Pre Bid Conference:

Bulletin Desc:

MassCA seeks proposals from qualified providers to deliver enrollment and marketing support services for a three year contract term for a statewide, tuition free , public K-12 virtual school serving approximately 3000 students. Services must include the development and implementation of a coordinated, proactive marketing strategy and enrollment platform consistent with MassCAs identity, educational mission, and strategic priorities.

Ship-to Address:

Gale Clark
300 Foxborough Blvd
suite 100
Foxborough, MA 02035
US
Email: gclark@massca.org
Phone: (774) 315-5123
FAX: (774) 256-9343

Bill-to Address:

Gale Clark
300 Foxborough Blvd
suite 100
Foxborough, MA 02035
US
Email: gclark@massca.org
Phone: (774) 315-5123
FAX: (774) 256-9343

Required Quote Attachments

Desired Attachment Name	Description

Item Information

Item # 1: ( 80-14 - 16 )

Massachusetts Connections Academy (MassCA) seeks proposals from qualified providers to deliver enrollment and marketing support services for a three-year contract term for a statewide, tuition-free, public K-12 virtual school serving approximately 3,000 students. Services must include the development and implementation of a coordinated, proactive marketing strategy and enrollment platform consistent with MassCA's identity, educational mission, and strategic priorities. Marketing and recruitment activities for the 2027-2028 school year must begin no later than March 1, 2027. The selected vendor must be fully prepared to initiate and sustain these activities by this date, including the implementation of approved marketing campaigns, recruitment strategies designed to maximize student enrollment for the upcoming school year, and partner with MassCA stakeholders regarding prospective family outreach and enrollment support. MassCA's operational objectives are to maintain enrollment at its authorized capacity of 3,000 students and sustain an active waitlist of at least 500 prospective students throughout the contract term, to the extent supported by eligible demand and MassCA's approved Enrollment Policy. The selected vendor will be expected to proactively develop, implement, monitor, and adjust enrollment and marketing strategies to support these objectives. These targets represent performance expectations rather than guarantees of enrollment and do not authorize departures from lawful admissions procedures. Any future changes to MassCA's authorized enrollment capacity shall be implemented only following applicable approvals. MassCA retains final authority over admissions, enrollment and academic placement policies, eligibility determinations, lotteries, public communications, marketing approvals, and school data. The selected vendor shall operate in accordance with MassCA's approved policies, applicable state and federal laws, and the authority expressly delegated by MassCA.

U N S P S C Code:

80-14-16
Sales and business promotion activities

Qty

Unit Cost

UOM

Total Discount Amt.

Total Cost

1.0

EA - Each

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